Ready to Find a Plan That Works for You? Let’s Talk. +61399692102
Ready to Find a Plan That Works for You? Let’s Talk. +61399692102
Maxicom is a Whangārei-based VoIP and telecommunications provider serving businesses throughout Northland, New Zealand. Its services include hosted and on-premises VoIP phone systems, business broadband, mobile plans, hosted lines, and communication integrations. The business is positioned around practical advice, reliable technology, and direct local support rather than impersonal call-centre service.
NAFCORP was engaged to transform Maxicom’s dated, information-heavy website into a clearer digital experience that better reflects the company’s dependable, business-first telecommunications offering.
The previous website made it difficult for visitors to quickly understand Maxicom’s key services or identify the most relevant next step. Dense service listings, layered navigation, and inconsistent visual structure created unnecessary friction across the customer journey.
Key issues included:
A hero area that did not immediately communicate Maxicom’s core value proposition.
Crowded layouts and inconsistent spacing that weakened readability across screen sizes.
Important destinations, such as support, customer access, service information, and contact pathways, competing with promotional content.
A dated visual style that did not align with Maxicom’s “rock solid” reputation for reliable business communications.
Complex service information that was difficult to scan for business owners comparing VoIP, broadband, hosted lines, and mobile options.
NAFCORP redesigned the website around clarity, structure, and customer intent. Rather than treating the website as a static brochure, the new experience was designed as a practical service portal: one that helps Northland businesses quickly understand Maxicom’s offering and access the support or solution they need.
The redesign introduced a cleaner, modular layout that groups services into clear, scannable categories. VoIP systems, business broadband, hosted services, mobile plans, and 3CX communication features are now presented through a more consistent visual system.
The redesigned Maxicom website creates a more confident first impression while making complex telecommunications services easier to explore. It combines a modern, service-led visual experience with practical customer access points, supporting Maxicom’s promise of reliable technology and knowledgeable local support.
