Maxicom Case Study

Introduction

Maxicom is a Whangārei-based VoIP and telecommunications provider serving businesses throughout Northland, New Zealand. Its services include hosted and on-premises VoIP phone systems, business broadband, mobile plans, hosted lines, and communication integrations. The business is positioned around practical advice, reliable technology, and direct local support rather than impersonal call-centre service.

NAFCORP was engaged to transform Maxicom’s dated, information-heavy website into a clearer digital experience that better reflects the company’s dependable, business-first telecommunications offering.

Business Challenges

The previous website made it difficult for visitors to quickly understand Maxicom’s key services or identify the most relevant next step. Dense service listings, layered navigation, and inconsistent visual structure created unnecessary friction across the customer journey.

Key issues included:

A hero area that did not immediately communicate Maxicom’s core value proposition.

Crowded layouts and inconsistent spacing that weakened readability across screen sizes.

Important destinations, such as support, customer access, service information, and contact pathways, competing with promotional content.

A dated visual style that did not align with Maxicom’s “rock solid” reputation for reliable business communications.

Complex service information that was difficult to scan for business owners comparing VoIP, broadband, hosted lines, and mobile options.

Before

Maxicom VoIP telephone systems and lines.

Call us today to save.

Old Website

After

Maxicom VoIP telephone systems and lines.

Call us today to save.

The redesigned site

NAFCORP’s Approach

NAFCORP redesigned the website around clarity, structure, and customer intent. Rather than treating the website as a static brochure, the new experience was designed as a practical service portal: one that helps Northland businesses quickly understand Maxicom’s offering and access the support or solution they need.

What Changed

Clearer service hierarchy: Primary services were reorganised into focused sections, helping visitors identify relevant solutions without navigating through excessive copy.

Purposeful hero design: The opening experience now establishes trust and directs users towards meaningful actions, such as exploring VoIP solutions, checking broadband availability, or contacting the team.

Responsive grid system: A controlled layout framework improves consistency across desktop, tablet, and mobile devices while preventing common spacing and content-overlap issues.

Simplified navigation: Important customer pathways, including support, billing, portal access, service requests, and contact details, are easier to locate.

Modern visual identity: Clean spacing, stronger contrast, and more intentional typography give the site a professional appearance aligned with a modern telecommunications provider.

Conversion-focused calls to action: The website gives greater prominence to high-value enquiries, including Maxicom’s free phone bill audit and direct consultation options.

The redesign introduced a cleaner, modular layout that groups services into clear, scannable categories. VoIP systems, business broadband, hosted services, mobile plans, and 3CX communication features are now presented through a more consistent visual system.

Outcome

The redesigned Maxicom website creates a more confident first impression while making complex telecommunications services easier to explore. It combines a modern, service-led visual experience with practical customer access points, supporting Maxicom’s promise of reliable technology and knowledgeable local support.